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Mr. Chris Head of C Leisure Pty Ltd established his company in late 2002 to provide
management and planning advice to the sports and leisure industry.  Chris has spent all
his working life involved in the management and planning of sports and leisure projects.
Since inception, C Leisure has been involved with and completed over 70 projects for
various clients.
Please see Project Experience  for more detail.
 
Previously General Manager of one of the largest leisure venue and event management
organizations in Australia, Chris has built a wealth of knowledge in the industry managing,
planning and developing leisure projects for clients across Australia.  Chris has been involved
in every aspect of the business from the day-to-day operations to the strategic planning level.
He has been responsible for over $140 million worth of leisure related assets, a combined
operating turnover of $24 million involving 3 million customers and 900 staff on an annual
basis.
 
Leisure related management contracts included:
 
 
Knox City Council - Knox Leisure Works - VIC
 
City of Greater Dandenong - Springers Leisure Centre - VIC
 
Melton Shire Council - Melton Waves Leisure Centre - VIC
 
City of Onkaparinga - Noarlunga Leisure Centres (2)  - SA
 
City of Playford - Elizabeth Aquadome  - SA
 
City of Playford - Elizabeth Recreation Centre - SA
 
City of Playford - John McVeity Centre - SA
 
City of Mount Gambier - Mt Gambier Aquatic Centre - SA
 
ACT Government - Lakeside Leisure Centre - ACT
 
ACT Government - Canberra Olympic Pool - ACT
 
Gratian Pty Ltd - Deakin Health Spa - ACT
 
Shire of Baw Baw - Warragul Leisure Centre- VIC
 
Shire of Mitchell - Kilmore Leisure Centre - VIC
 
City of Whitehorse - Nunawading Recreation Centre - VIC
 
Willoughby City Council - Willoughby Leisure Centre -NSW
 
Hawkesbury City Council - Leisure Centres (2) - NSW
 
City of Brimbank - Keilor Basketball Stadium - VIC
 
City of Hobsons Bay - Altona Leisure Centre - VIC
 

 

Robin O'Neil - MBA

 

Principal Consultant

 

 Specialist Expertise: 

 

Strategic Leadership 

Stakeholder Engagement 

Organisational Performance  

Community impact

 

Related Experience and Qualifications

 

A Masters qualified, Executive management professional with 20 years’ experience, building strong commercial, political and financial acumen. Robin is a transformational leader with natural enthusiasm for performance, in depth knowledge and awareness of regulatory obligations, and the ability to facilitate significantly improved commercial and community focused outcomes. He has specialist skills in diplomacy, strategic positioning and in resolving organisational challenges, providing leadership to operational and financial objectives. Robin’s career to date has involved approaching highly complex business problems with objectivity and creativity, culminating in the design and delivery of solutions based on collaboration and strong engagement. His signature strength is ensuring tactical outcomes while maintaining a razor focus on the delivery of strategic priorities.

 

Robin understands the pragmatism required to assist organisations navigate change and engage people, bridging the divide between national vision and local performance.  Examples of this include;

 

  • Secured $154m in new Sport Australia funding towards the delivery of the corporate strategic priorities, including critical $65m towards critical Tokyo and Paris Olympics focused high performance funding, against the tide of current government policy
  • Led Sport Australia’s workforce transformation to deliver the implementation of a national sport organisation investment model, active schools program and a $165m community impact grants program in twelve months
  • Reform to create and implement a national affiliation model that has delivered corporate financial stability for Tennis Australia’s Member Associations, engaged clubs and the highest ever volume of connected players for Tennis in Australia – well on track towards the mission of one million. 
  • Led the creation and delivery of consumer-focused participation programs, ANZ Hot Shots and Fitbit Cardio Tennis, establishing commercially sustainable nation-wide brands and nation leading registered player outcomes. 
  • Creation and implementation of a new 75 staff member ‘One Team’ national workforce deeply connecting relationships through the sport and delivery of a national participation strategy to local community outcomes. 
  • Led the project teams, government advocacy and funding security of major venue projects including Stage 3 Melbourne Park redevelopment ($271m); Tennis ACT venue ($22m), Memorial Drive ($10m), Territory Centre ($16m), and annually, $80m+ in regional projects towards venues, events and programs. By establishing the facilities program, $350+ million in local tennis upgrade projects has been generated with local government. 
  • Managed and implemented tennisworld venue operations, returning community focus to major government state facility asset, delivering nation leading occupancy rates, member engagement and surplus operating models. 

     



 
NEIL BUTCHER  Ass Dip Bus (M)
 
Senior Project Consultant
 
Specialist Expertise: 
 
Business planning
Contract design
Quality assurance
Risk management
Insurance reviews
Operational reviews
Training
Financial systems
Compliance audits
Benchmarking and KPI's
 
Related Experience and Qualifications
 
Neil has had over thirty-two years of experience in the sport, recreation and
leisure industry in Australia.  His broad range of experience and positions include
youth worker, sports and leisure centre manager, department manager, trainer,
internal consultant, national operations manager, group general manager and
acting Chief Executive Officer of a national leisure company.
 
He has directly managed 4 major community leisure facilities each providing a
range of community based sport and leisure activities for over 7,000 people per
week and an annual turnover of $2,000,000.  Later appointed National Group
Operations Manager, Neil was responsible for the performance of 20 contracts
(leisure facilities) in NSW, Vic and NSW.
 
Between 1990 and 2003, he helped design and deliver a very successful sport
and recreation facility management training course in all states of Australia and
in three SE Asian countries, the latter being on behalf of the Australian Sports
Commission.
 
More recently, Neil has focused on providing corporate support services to clients,
being responsible for all operating systems in all contracted leisure facilities.  His
responsibilities ranged from the preparation, reviewing and approving of all client
business plans, preparation, negotiation and monitoring of all client contracts,
preparation of tender bids, maintenance of a national insurance and risk management
program, training, internal operational auditing and implementation and control of the
first ever ISO 9001 quality assurance management system for the leisure industry in
Australia.  He has tertiary qualifications in business management and is qualified Certificate
IV in Assessment and Workplace Training.
 
Neil was instrumental in the development and application of an internationally recognised
KPI benchmarking system for the leisure industry, (the CERM PI Project) and currently
serves on the international advisory panel.  He is a certified CERM adviser/consultant.
 
He was member of the curriculum review board and Senior Lecturer, Bachelor of Applied
Science, (Recreation Planning and Management), University of SA and was member of
the steering committee of SA Recreation Industry Training Board.
 

 

 

LYNELLE HOPKINS

 

Senior Project Consultant

 

  Specialist Expertise: 

 

 
Strategic planning
Service development and delivery
Business planning
Human resource management
Contract design
Quality assurance
 
Risk management
Operational reviews
Development of training modueles
Financial systems
Compliance audits   
Benchmarking and KPI's 

  

Related Experience and Qualifications

  

Lynelle has over 25 years management experience in the sport and leisure industry.
The majority of her working life has been spent in key decision making positions including
several years managing major multi purpose leisure assets on behalf of local government.
 
Over the past 18 years she has played a pivotal role in the establishment of a number of
state and national community based organisations ensuring their financial viability and
market recognition. A key component of each role included the establishment and nurturing
of business relationships, strategic planning and positioning and developing business systems
that ensured these organisations met the needs of their client groups and the respective local
communities.
 
Key achievements include:
 
  • Leading the national expansion of a not-for-profit organisation across seven States and
    Territories. This included strategic planning inputs, contract management and development
    of the infrastructure to support operations.
  • Obtainment of long term contracts with Federal, State and Local governments.
  • Administration and system management including the establishment of a Registered
    Training Organisation and accreditation as a Quality endorsed company to AS 9001.  
Lynelle's unique ability to understand the aim and objectives of the client, develop
strategies and transfer those strategies to real outcomes has literally contributed to
changing the lives of many hundreds of thousands of Australians.
 


ROSLYN HOLDING
 
Senior Project Consultant
 
Specialist Expertise: 
 
Human resource management
Image & brand marketing
Fitness club development & management
Risk management
Competitor analysis and evaluation
Service improvement reviews
Site sales training
Financial systems
Compliance audits
Benchmarking and KPI's
 
Related Experience and Qualifications
 
Ros has twenty years of experience in the sport, fitness and leisure industry in Australia. 
She has a range of experience from frontline technical roles to overseeing multiple sites
in senior management positions. Having held positions as an instructor, trainer, health
club manager, leisure manager, brand operations manager and HR consultant she has
a solid depth of experience which has both an operational and management perspective. 
 
Previously responsible for the brand implementation and marketing of National Brand
Operations for up to 18 health clubs and 15 swim schools across Australia, her specific
knowledge and expertise in the marketing of fitness and aquatic segments of the industry
is excellent, and well respected.
 
Initially with tertiary qualifications as a Bachelor of Applied Science, Human Movement,
she completed a Graduate Diploma in Human Resource Management at Deakin University
in 2006. Her career studies have enabled her to gain specific HR experience in the areas
of recruitment, training and HR administration with several organisations. She also holds a
Certificate IV in Assessment and Workplace Training. Organisational change, strategic HR
and building valuable resources and managing performance through the development of
people skills is one of her key passions and she can provide organisations with important
insight into enhanced management practices of employee teams.
Over the past few years Ros has accomplished even further industry knowledge being
involved in recruitment consulting work with Sportspeople, Australia-s leading recruitment
specialists in sport, fitness and leisure. Having worked on both small and large recruitment
projects she has a good understanding of all levels of the employment spectrum.
 
Having generalist marketing experience throughout her career Ros has also been responsible
for a range of corporate support services including market analysis, benchmarking, bid
preparation, sponsorship servicing. In addition, her past career has also provided her
significant opportunity to gain a broad knowledge of auditing, OH&S and quality assurance
requirements within the industry.